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Introduction
This business plan is for my second blog. I launched this blog in July of 2021 and am currently planning out my strategy and expectations for 2022.
It is difficult to predict where this blog will be and should be due to its young age.
This business plan is for Blogging with Amanda
www.bloggingwithamanda.com
Let’s take a look at my quarterly and full year goals.
Q1
| Content Creation | Promotion | Traffic | Products | Income |
| 1 Article per Week (Wed) | Pinterest 5 Pins Daily | 100 Pageview Month | None Start Brainstorming Ideas | $50 Total for Q1 Affiliates |
| Constant Pin Creation | Start Gathering Email Subscribers (5 Subs) | 10 K Impression Pinterest Month | ||
| 2 PDFs in Posts |
Q2
| Content Creation | Promotion | Traffic | Products | Income |
| 1 Article per Week (Weds) | Pinterest 3 Pins Daily | 500 Pageview Month | Work on Creation of Small Product | $150 Total for Q2 Ads Affiliates |
| Prep for all Q3 Content | Start Writing Email Newsletter and Sending (25 Subs) | 20 K Impression Pinterest Month | ||
| 5 PDFs in Posts |
Q3
| Content Creation | Promotion | Traffic | Products | Income |
| 1 Article per Week (Wed) | Pinterest 3 Pins Daily | 750 Pageview Month | Launch First Small Product | $250 Total for Q3 Ads Affiliates Small Product |
| Prep for Year-End Content | Email Newsletter (50 Subs) | 35 K Impression Pinterest Month |
Q4
| Content Creation | Promotion | Traffic | Products | Income |
| 1 Article per Week (Wed) | Pinterest 3 Pins Daily | 1000 Pageview Month | Evaluate Launch of First Product-Failure/Success/ Improvements | $550 Total for Q4 Ads Affiliates Small Product |
| Prep for New Year’s Content | Email Newsletter (100 Subs) | 50 K Pinterest Impression Month |
Full Year
| Content Creation | Promotion | Traffic | Products | Income |
| 52 Articles | 10,000 Pageviews | Evaluate Launch of First Product-Failure/Success/ Improvements | $1000 Ads Affiliates Small Product | |
| 7 PDFs | Email Newsletter (100 Subs) | 250 K Pinterest Impressions |
Content Creation
My strategy for 2022 is to slightly slow down on content creation. The reason for this is to create better quality content. I would also like to take time to look back at old posts and improve them. For 2021, I am going to end the year at 34 posts. This is a substantial start for my website. Churning out content is no longer the top priority. Making that content great, getting traffic, and monetizing are taking priority for this year.
Update: For 2021 I was only able to publish 29 posts. I did not hit my goal of 34. This was due to a rough end of the year. The Significant Reason I Took a Short Break from Blogging
Promotion
Social media is not my thing. I realize I should get started on it, but want to continue putting my efforts into Pinterest. A huge part of this moving forward is using pictures I have taken, rather than stock photos. I am hoping to see a drastic up-spike in my Pinterest traffic.
The next strategy for promotion is working on placing free PDFs in articles to get email subscribers. I will then email my list on a regular schedule and include links to new and popular articles.
Traffic
My traffic goals are I think reasonable, but also something to strive for. My main plan for traffic is via Pinterest. Another way to get more traffic is to go back and better optimize old posts.
Because this site is still quite young and I haven’t done much with Pinterest it will be interesting to see if more traffic goals were reasonable.
Products
It is time to level up beyond affiliate links and ads. I need to take my website from a blog to a business. The way to do so is with a product or service. The intimidating part of this is figuring out how to receive payments properly, making sure myself and my site are protected, and delivering good products or services to the customer. This venture will be scary, but I want to push myself.
After I give a product or service some time I want to determine whether it was successful, a failure, or how it could be improved.
My goal is to help people and offer them value.
A service I am strongly considering pursuing is to conduct Blog Audits. This will start as a service I provide and then turn into a product people can do on their own or with the help of a friend.
I realize services are getting paid directly for your time, but I feel this is a potential way to start making money and then switch it over to a passive product.
Income
I am ready to make an income with my blog. The hours I have put into building this blog and providing information is worthy of making a small income.
My goal is not crazy $1000 for the year is not greedy by any means.
Making $1,000 for the year is just the beginning. It is how I see progress and get the ball rolling.
I have not added ads to this blog yet and I do not have products. My only source of income is visitors using my affiliate link and signing up to start their own blog with Bluehost. When you sign up for Bluehost through my link I earn a commission. This adds no extra cost to you. It is simply a way to show support for my content.
Like I said previously, I am ready to make this a business of helping people. Not just a hobby where I write down information.
Conclusion
I am looking forward to 2022. This year I am going to be organized and go in with a plan and most importantly reasonable goals.
I hope to see substantial growth with this blog in 2022.
Check Out My Articles
Comprehensive Business Plan and Strategy to Grow My Blog During Year 2
6 Struggles You Will Face in Your First 6 Months Blogging
Steps to Take Before Launching Your Blog to Guarantee Success