January 2022 Mom Wife and Everyday Life Income and Traffic Report

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Background

Blog Name: momwifeandeverydaylife

Period: January 2022

Month: Month 13

Experience: This is my first blog

Launched: January 10^th 2021

A Quick Breakdown

Completed my first year blogging!!!

Met my Q1 goal for pageviews

Met my Q1 goal for Pinterest Impressions

Got back on track after a rocky end to 2021

The Numbers

Published Posts	4
Users	959
Pageviews	1487
Pinterest Impressions	60.38 K
Email Subscribers	0
Income	$5.05
Expenses	0

Published Posts

I am feeling very happy to be on track and following my publishing schedule. For 2022 I am planning to publish a new article every Wednesday. This is a decrease from last year that I am happy to make.

I am also very proud to say I have already written and scheduled all of my posts through February. It is important for me to get ahead on content production so I can focus on other parts of my business as well as prepare for the birth of my second child in a few months.

Batching is how I manage this strategy. I don’t enjoy writing and publishing every single week. I would rather do a lot at once and then have a few weeks to push myself to do other tasks within my business, especially ones I find difficult or less interesting.

Users & Pageviews

One of my goals for Q1 of this year was to hit 1000 pageviews in a single month. I accomplished this and beyond. I have never before even hit 1000 pageviews, but I got 1487! My pageview growth was absolutely bonkers from December to January. I attribute all of this to Pinterest.

I am very excited about this accomplishment! Let’s keep that number moving up so I can earn more income from ads!

Something I would like to pay more attention to this year is the number of users compared to the number of new users. I would like to see more previous users returning to my site. A major way to make this happen is with an email list.

Pinterest Impressions

My Q1 goal for Pinterest was to have a 60 K impression month and I just barely achieved it!

I wasn’t sure if I would hit this goal in Q1 at all! Pinterest has been a struggle for me lately.

I had a couple of high-traffic days for my top pin. This one pin doing well was definitely how I hit my traffic goal.

My Pinterest numbers showed crazy growth from December to January. I am curious if January is always this crazy for Pinterest. Is everyone spending time on the platform trying to get their lives together for the New Year?

January was great! I don’t know exactly what I did right. I will say it is concerning to have one or two good pins because then all your eggs are in that one basket.

Below you can check out my numbers from the last few months.

	October	November	December	January
Impressions	42.34 K	47.45 K	39.28 K	60.38 K
Engagements	1300	1460	1460	2200
Total Audience	22.39 K	22.79 K	20.78 K	34.85 K
Engaged Audience	574	636	649	963

Email Subscribers

A huge goal for 2022 is to gain email subscribers. In my first year blogging, I just couldn’t be bothered with putting effort into this area. I wish I had!

This month I got going on placing freebie email opt-ins into various posts. My goal for Q1 is to get about 20 freebies into posts. I am writing this on 2/2/2022 and I believe I am up to 8 freebies. I’ve got February and March to hit 20 total.

I hope to see growth in my number of email subscribers throughout the year. This is important for me to be able to one day launch a product or service to my readers.

Income

This month I earned income from both Amazon Affiliate Program and Ezoic Ads. You can see the breakdown in my screen shots.

One of my goals was to reactivate ads this month. Whelp turns out they have been on the past three months.

Figuring out ads has been a bit overwhelming for me and caused me to crash my site for the first time. I believe it was back in October.

Since then I truly thought I had ads turned off. This just shows you that I need to more frequently view my site from the perspective of a reader.

One thing that was exciting about my Amazon commission this month is the products purchased were ones I recommended in an article. That tells me the reader truly found value in what I wrote and suggested to help fix their problem. It makes me feel that I am on the right track!

Expenses

I renewed some of my blogging stuff in December before hitting my first blogging anniversary. This is why in January I had zero expenses.

If you have a desire to track your own blogging numbers click the form to become a subscriber and you will get a free PDF with templates you can use yourself. I have provided a couple of options as well as an example filled out for you.

Goals

January Goals:

Publish January content on time-achieved

Publish content through all of February-achieved

Publish pins on time-achieved

Reactivate Ads again-achieved

I have small actionable goals that I set every month. These are things I can control completely. They are very reasonable because I want to be able to achieve them. They are not designed to be stretch goals.

When I made my business plan for 2022 I set goals for each quarter. Some of these goals are actionable things I can control, while others are more difficult to control like income and traffic.

My Q1 2022 Goals are:

Content Creation	Promotion	Traffic	Products	Income
1 Article per Week (Wed)	Pinterest 5 Pins Daily	1000 Pageview Month	None Start Brainstorming Ideas	$50 Total for Q1 Ads Affiliates
Constant Pin Creation	Start Gathering Email Subscribers (5 Subs)	60 K Impression Pinterest Month
20 PDFs in Posts

Some of these goals I am making progress on, some are already completed, and one I am very worried I will not achieve.

With making an income of only $5.05 I am worried I will not meet my goal of $50 for Q1. All I can do is keep working at it though. I think one way to do this is to create pins for some of my new articles. I have published articles that do not have a single pin made for them yet. These new articles could bring in more traffic which can convert into Amazon link clicks and also more ad revenue.

Both of my income sources require higher traffic to grow. Yes, I can continue to add more links, and that will help too, but I believe traffic is the answer for me at this point.

Strategy/Changes

I am making a few changes to my strategy in 2022. You can see it all in my business plan. The main things are to focus on email op-ins to gain subscribers and publish content and pins at lower numbers so time can be devoted elsewhere.

I also need to push myself to get ahead on content so I can focus on other tasks such as product creation.

If I am going to make this blog a business I have to move the needle forward.

Resources

Bluehost

Grammarly

Feelings

I am feeling amazing about accomplishing two of my Q1 goals in January. Those goals were both traffic-related and validate that I am making progress.

I feel like I am ready to tackle 2022. Who doesn’t love a New Year?!?

I am going to continue to do a lot of the same things I have been doing, but I am also excited about the small changes I am making to try to improve my business and move it forward.

I am also feeling very confident that I have content already completed and scheduled to publish in February. I know I will be successful in my next month of publishing content.

Conclusion

January was a good start to a New Year. I am already on my way to accomplishing my 2022 goals. I believe this year is going to prove whether or not I can make it as a blogger. I am going to give it my all so I know I did everything I possibly could.